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Case Study: Corona Extra – CoronaVille Beer Nuts

Client: Corona Extra
Project: CoronaVille Beer Nuts Graphic Design

Overview
Corona Extra needed a vibrant and engaging graphic for their new campaign, “CoronaVille Beer Nuts.” The aim was to create a playful and tropical visual that reflects the fun and festive nature of the brand, highlighting the laid-back beach lifestyle that Corona embodies.

Objectives
Create a Playful Visual: Design a graphic that embodies the fun and tropical spirit of Corona Extra.
Incorporate Brand Elements: Use the iconic Corona Extra logo and align with the brand’s relaxed and festive identity.
Solution
Festive Composition: An illustration featuring three parrots wearing tropical clothes, funny glasses, and hats, standing around a bucket of iced Corona beers. The bucket prominently displays the Corona Extra logo. The scene is set on a vibrant tropical beach, complete with palm trees, sand, and the ocean in the background.
Brand Integration: The Corona Extra logo is seamlessly integrated into the design, along with elements like tropical plants, beach accessories, and a clear blue sky to enhance brand identity and create a cohesive visual narrative.
Outcome
The “CoronaVille Beer Nuts” graphic was a tremendous success, significantly boosting engagement and resonating deeply with the audience. The playful and tropical visual drew significant attention and positive feedback from customers, effectively enhancing the brand’s image and promoting a sense of fun and relaxation.

Client Testimonial
“The ‘CoronaVille Beer Nuts’ graphic perfectly captures the festive and tropical spirit of our brand. It has been a fantastic addition to our campaign and has received an overwhelmingly positive response.” – Corona Extra Team

Conclusion
The project successfully encapsulated the essence of Corona Extra, creating a memorable and impactful visual that energized their campaign. The playful imagery and seamless brand integration conveyed a sense of fun and beach lifestyle, resonating deeply with the audience and enhancing the brand’s festive identity.