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Case Study: Wet’n Wild Orlando – Welcome to Parrot-Dise

Posted on by merrittdesigns_opwh04

Client: Wet’n Wild Orlando
Project: Welcome to Parrot-Dise Graphic Design

Overview
Wet’n Wild Orlando needed a vibrant and fun graphic for their new campaign, “Welcome to Parrot-Dise.” The goal was to create a playful and inviting visual that captures the essence of a tropical water adventure, resonating with visitors of all ages.

Objectives
Create a Playful Visual: Design a graphic that embodies the fun and tropical spirit of Wet’n Wild Orlando.
Incorporate Brand Elements: Use the brand’s logo and align with the vibrant and adventurous identity of Wet’n Wild Orlando.
Solution
Tropical Composition: An illustration featuring a colorful parrot wearing swimwear, lounging on a floating tube. The backdrop includes a picturesque island with a welcoming hut, complete with a sign that reads “Welcome to Parrot-Dise.” The entire scene is set against a lush tropical landscape, with palm trees, sandy beaches, and crystal-clear waters.
Brand Integration: The Wet’n Wild Orlando logo is seamlessly integrated into the design, along with elements like tropical plants and beach accessories to enhance brand identity and create a cohesive visual narrative.
Outcome
The “Welcome to Parrot-Dise” graphic was a tremendous success, significantly boosting engagement and resonating deeply with the audience. The playful and tropical visual drew significant attention and positive feedback from customers, effectively enhancing the brand’s image and promoting a sense of fun and adventure.

Client Testimonial
“The ‘Welcome to Parrot-Dise’ graphic perfectly captures the fun and tropical spirit of our park. It has been a fantastic addition to our campaign and has received an overwhelmingly positive response.” – Wet’n Wild Orlando Team

Conclusion
The project successfully encapsulated the essence of Wet’n Wild Orlando, creating a memorable and impactful visual that energized their campaign. The playful imagery and seamless brand integration conveyed a sense of tropical adventure and relaxation, resonating deeply with the audience and enhancing the brand’s lively identity.