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Case Study: Putting On Air’s Sea Land And Air Golf Safaris

Posted on by merrittdesigns_opwh04

Client: Putting On Air’s
Project: Sea Land And Air Golf Safaris Graphic Design

Overview
Putting On Air’s needed an engaging graphic for their new campaign, “Sea Land And Air Golf Safaris.” The aim was to create a dynamic and playful visual that highlights the unique and adventurous nature of their golf safari packages.

Objectives
Create a Dynamic Visual: Design a graphic that embodies the fun and adventurous spirit of Putting On Air’s golf safaris.
Incorporate Brand Elements: Use the brand’s logo and align with the lively and exploratory identity of Putting On Air’s.
Solution
Playful Composition: An illustration of a golfing parrot standing on a suitcase with golf clubs behind it on a sandy beach island, surrounded by the ocean. Above, a float plane flies in a beautiful sky. The text “Putting On Air’s Sea Land And Air Golf Safaris, Get a birdie flying our eagle” is prominently displayed, adding a playful twist to the golfing theme.
Brand Integration: The Putting On Air’s logo is seamlessly incorporated into the design, along with elements like tropical plants and ocean waves to enhance brand identity and create a cohesive visual narrative.
Outcome
The “Sea Land And Air Golf Safaris” graphic was a tremendous success, significantly boosting engagement and resonating deeply with the audience. The dynamic and playful visual drew significant attention and positive feedback from customers, effectively enhancing the brand’s image and promoting a sense of adventure and fun.

Client Testimonial
“The ‘Sea Land And Air Golf Safaris’ graphic perfectly captures the adventurous and playful spirit of our brand. It has been a fantastic addition to our campaign and has received an overwhelmingly positive response.” – Putting On Air’s Team

Conclusion
The project successfully encapsulated the essence of Putting On Air’s, creating a memorable and impactful visual that energized their campaign. The playful imagery and seamless brand integration conveyed a sense of adventure and fun, resonating deeply with the audience and enhancing the brand’s lively identity.